Protecting a brand name through trademark law requires more than simply picking a term that describes the goods or services. The basic principle in trademark law is that a mark must identify and distinguish the source of goods or services...
Protecting a distinctive brand has become a critical part of doing business. Modern consumers associate names, logos, colours, and even sounds with particular companies, and intellectual property (IP) laws provide a way to secure these identifiers. When someone copies your...
Modern branding involves more than just words and logos. Companies increasingly seek trademark protection for non‑traditional signs – single colours or colour combinations, the shape of a product or its packaging, animations, and even holograms. Registering such marks allows owners...
Introduction A trademark is more than a logo or a catchy name – it is the sign by which consumers recognise the origin of goods and services. Strong trademarks help businesses build reputation and goodwill, and they allow customers to...
Protecting a brand can seem daunting for small companies when powerful corporations assert trademark rights. Yet many entrepreneurs have shown that knowledge of trademark law and public support can level the playing field. This article examines several notable cases in...
Trademark disputes reveal how far a brand’s legal rights extend and where the public’s freedom to imitate, parody, or refer to famous names begins. While every country has its own laws, a few high‑profile cases have shaped worldwide discussions about...
Protecting a brand name or logo in more than one country is vital for businesses with international ambitions. Infringement is easier than ever in a globalized marketplace, yet many companies fail to register their trademarks beyond their home country. This...
Protecting a distinctive brand is essential for companies that trade across borders. In today’s global marketplace, counterfeit goods and trademark piracy cut into legitimate profits and mislead consumers; the World Intellectual Property Organization (WIPO) and Organisation for Economic Co‑operation and...
A good brand name does more than sound catchy. It tells consumers who you are, differentiates your goods or services from competitors, and creates a lasting impression. In legal terms, a brand name functions as a trademark – a sign...
Introduction Emerging economies increasingly recognize that the intellectual property (IP) system is not a niche legal field but a catalyst for broader social and economic transformation. In a global economy driven by knowledge and innovation, robust IP systems help countries...