In Oceania, trademark registration is mainly concentrated in Australia and New Zealand, with well-established systems providing clear legal protection. Applications
are filed through the IP Australia office or the Intellectual Property Office of New Zealand (IPONZ).
Trademarks must be distinctive and avoid conflicts with existing marks. Registration typically takes 6-12 months, with possible objections or oppositions. Once granted, protection lasts 10 years, renewable indefinitely.
The systems in Oceania are efficient and reliable, with strong enforcement mechanisms, making them attractive for both local businesses and international companies seeking entry into the region. Businesses benefit from online filing systems, clear examination procedures, and a predictable legal environment.
While the markets are smaller compared to Asia or North America, Oceania provides high-quality legal protection and serves as a gateway to the broader Asia-Pacific region.